Making sense of complicated content can be one of the most difficult tasks when beginning a project like this. Through an initial series of client and partner workshops, a path to organization begins. The process typically starts at the white board to capture important bits of information and commence assembly into categories.
When the initial thinking is catalyzed and there’s a solid collection of ideas captures, it’s time to move to more formal wireframes.
Amplified by motion
A picture is a thousand words, and animation can make a thousand words worth ten thousand. Starting again with the whiteboard, a series of salient touch points on the customer journey are identified and sequenced, simplified into a simple, abstracted illustration style and prepared for motion.
With an expanding array of services, ReachNow seized an opportunity to connect with new users by redesigning reachnow.com with a focus on customer acquisition. Efforts to create a local feel for each of the three cities where service is now in place are the focal point of the experience.